Storytelling With Purpose

Designing for Impact Before the Story Is Told   One of the most common starting points in storytelling is the question: What story should we tell? It sounds like the right place to begin. But often, teams focus on the content before they are clear on the reason behind it.   Real impact rarely begins…

Telling A Story Is Just The Beginning The story landed. People felt it. They responded to it.   But did anything happen because of it? That’s the question that matters. Because by most visible measures, the story did well. People saw it. They reacted to it. They commented or shared it. On the surface, it…

Years from now, people may not remember the conversation, but they will remember how they felt in that moment with you. There is a simple truth about communication that many of us come to understand over time. People rarely remember every word that was said. But they often remember how they felt. Many years ago,…

  Before the next strategy meeting. Before the next slide deck. Before the next carefully written memo. Pause and ask: What story are we telling? Leadership is often associated with plans, policies, and performance metrics. Those matter. Deeply.  Stories do not replace these elements. Instead, they help people understand the meaning behind them. Yet in…

You may not remember the slide deck. But you will remember the story. Research often cited from Stanford University suggests that stories can be remembered significantly more than standalone facts. Neuroscience research also shows that when we hear a story, multiple areas of the brain are activated. We are not just receiving information. We are…

Most organizations have stories to tell. The challenge is rarely a lack of content. It is losing sight of the audience the story is meant to serve. From my time as a journalist and broadcaster, I learned that strong storytelling is not about how much information you include. It is about whether someone recognizes their…

A good story grabs attention. A great story stays with you and moves you to think, feel, or act. Engaging stories capture attention, invite conversation, and prompt quick reactions. Effective stories go deeper. They help people care, reflect, and understand the impact behind the headline. Effective stories: ·       Connect to what already matters to the…

Your Story Doesn’t Need to Be Louder. It Needs to Matter.   A new year invites us to pause, breathe, and look ahead with intention. It reminds us thatprogress is not about doing more, but about doing what matters. At NillaRock Communications, this season of beginnings reflects the heart of our work. Webelieve stories are more…